The Castries redevelopment brief required a complete, unified visual ecosystem — exterior, interior and master-plan assets produced at production scale to power a residential pre-launch campaign. We delivered against a tight window with a single senior-led art direction across the entire asset suite.
The structural rendering was engineered to inform marketing decks, sales-floor displays and the developer's stakeholder pitch — a single source of truth, twenty-eight hero stills plus a cinematic walkthrough.
The Process.
Four phases — Discovery, Blueprint & Agreement, Sketch Preview, Rendering & Production. Three artists, one technical director, one producer. The block-out locked by week two. Materials and lighting iterated against HDRI sets built from the actual site reference. Cinematic walkthrough shipped in 4K on UE5.
Every asset was delivered with layered EXR passes for the in-house team to re-grade at any phase of the campaign without re-rendering.
The Outcome.
All deliverables approved on the third pass. The asset suite now powers the developer's pre-launch sales pipeline and was leveraged in their pitch to institutional partners. Castries Redevelopment joins a growing portfolio of masterplans engineered at Diamond-Tier precision.
